Objectives

Position YOT, a new brand from CATANA Group, as a key player in the nautical sector by designing a website to support the brand launch and promote the offerings. This platform is also nurturing their CRM and recruiting dealers through enhanced product desirability. A single-page website was initially delivered in June 2023 to meet immediate PR needs, with the full website released in Q3 2023.

Context &

Challenges

The website’s objective is to install the brand, its offerings, provide updates on commercial activities and distribution network. It should also serve as a lead generation platform through a 3D boat configurator reflecting the brand's identity, and innovation.

Methodology

The project built was divided into multiple phases to align with YOT's timeline and meet their immediate communication needs including several trade shows, and launch events. VO2 aligned with YOT design office to produce 3D models of the full range of motorboats.

Deliverables

• Business & UX Workshops
• Design system
• Flexible content management system
• Fully customizable 3D model configurator
• SEO mapping & analytics
• CRM automation & implementation