Objectives

The project aimed to enhance Lectra's digital footprint by boosting the quality and quantity of leads through digital channels, increasing inbound traffic, effectively targeting marketing audiences, establishing Lectra as an industry leader, and streamlining the presentation of its solutions.

Context &

Challenges

Lectra launched an independent website for China to tailor the user experience, optimize for local SEO, and integrate with Chinese social media, addressing the unique challenges of the Chinese digital ecosystem.

The main challenges were aligning with Lectra's new digital brand identity, creating positive user journeys for various lifecycle stages, enhancing digital lead generation, and managing website and WeChat content from a single back office.

Methodology

VO2 Asia Pacific empowered Lectra by assisting them through a discovery and production phase, enabling control over their China site. This led to increased website visits, generated leads across channels, and optimized their global digital strategy. Vo2 still collaborates with LECTRA for the run of their platform in China.

Deliverables

• Business and UX workshops.
• Definition of target audience and user flows.
• CRM recommendations for global and China operations.
• Implementation of a flexible CMS (Drupal)
• Pixel perfect HTML / CSS integration
• Daily maintenance and monthly analytics reporting.
• Team training sessions.