Objectives

Support Kantar Media in defining its needs & requirements for the revamp of its website, clarifying its service offerings, enhancing the website exploration and lead generation, ensuring a smooth transition within the Kantar ecosystem, and improving SEO and AdWords campaigns. After a successful collaboration on the discovery phase, VO2 was awarded the full revamp of the website to be delivered in Q3 2023.

Context &

Challenges

The main challenge was to design a website with its own identity, distinct from the global website, while staying aligned with the brand guidelines. VO2 developed strategic solutions to enhance user experience and increase website engagement, aiming to publish content and generate more qualified leads.

Methodology

Through a series of business & IT workshops we proposed tailored technical recommendations, improved UX & website engagement, and optimized lead generation systems. VO2 collaborated with Kantar Media to analyze its infrastructure, leverage CMS technologies, and enhance the website for optimal outcomes.

Deliverables

• Benchmark & user flows
• Business & IT workshops
• UX, Site map and content structure revamp
• Technical recommendation
• Expression of needs for the revamp